Eric Legras … THEDOCTORFACTORY … Health & Wellness Strategic Marketing

How competition and consumerism are driving cancer center design today by The Doctor Factory

Matthew Kennedy – Healthcarebuildingideas

Competition among oncology centers is particularly visible in the realm of technology. Facilities promote their medical machinery as the newest and best; those able to provide patients access to the latest equipment have a discernable advantage over their rivals.

The design of modern cancer centers is driven by competition. Oncology facilities now rival for patients—luring them with sophisticated aesthetics and high-tech equipment, a development that has empowered patients and spawned a culture of patient consumerism.

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