Eric Legras … THEDOCTORFACTORY … Health & Wellness Strategic Marketing


How competition and consumerism are driving cancer center design today by The Doctor Factory

Matthew Kennedy – Healthcarebuildingideas

Competition among oncology centers is particularly visible in the realm of technology. Facilities promote their medical machinery as the newest and best; those able to provide patients access to the latest equipment have a discernable advantage over their rivals.

The design of modern cancer centers is driven by competition. Oncology facilities now rival for patients—luring them with sophisticated aesthetics and high-tech equipment, a development that has empowered patients and spawned a culture of patient consumerism.

Para ver el resto de la notícia haz click en el link: http://www.healthcarebuildingideas.com/ME2/Sites/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=3436559B825F4184AE0D6F016B1C6D31&SiteID=B824D3634E9D4CAB8727A06DEA33A467


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