Filed under: Mundo low cost | Etiquetas: pack todo incluido, spots vendedores, TV low cost campaign
Las Marcas y sus Productos necesitan de mensajes claros, verdaderos, explicativos,… que no engañen o frustren al Consumidor. Estas son los valores, las premisas que dirigen la actividad de TVLOWCOST, tanto en España, como en los 8 otros paises donde esta presente.
Amigo Anunciante comunique las «verdades y ventajas de su producto» con 4 spots, 2 investigaciones, y con un mínimo de 200 pases nacionales por un Pack todo incluido de 200.000 € (… gestion medios y honorarios incluidos)….
(Ilustración EL ROTO. La Vanguardia. 18.05.08)
Anyone can find different ways of selling cheaper without making a loss.
But you do need that will-power, and most ad agencies won’t even give it a try. In truth most advertising agencies priorise awards : look at how “mad” they are to show you the Gold Lions they have won in Cannes Festival, right from the entrance of their splendid headquarters!
To be sure to come back from their annual trip to the french riviera with some “Lions”, they try to convince their clients to accept expensive production costs to gain that ultimate prestige, despite the pressures of today’s economic reality. So shooting is in 35mm, in South Africa or Argentina, with the last “à la mode” director who has been awarded in the recent festivals, and of course, he works in exclusivity with a production company. And everybody explains to the client that there is NO other solution to do this commercial!
Whatever the climate, whatever the difficulties of the client, some seem to have their heads well and truly planted in the sand.
But not all brands can afford such high-rolling attitudes [and good luck to those that can] since their scales and lower experience with Media generally make them more cautious. Happily, for all brands tip-toeing around TV for the first time – perhaps some lapsed TV ones too – and for smaller brands in larger company portfolios, there is another way … TVLowCost
Why « democratising » television advertising is a top priority for brands everywhere in the world ?
Because TV it is the most efficient medium.
It is television that makes certain brands world famous, such as Coca-Cola, Pepsico, l’Oréal or the products from Procter & Gamble, Unilever, Henkel, … Television is the perfect impact medium. In 2008 television is watched by the general public all over the world on an average of more than 3h30 everyday.
73% of our free time is spent watching television ! In just a few days a brand can be shown to millions of potential clients. Early in the morning or even in the middle of the night or at 3 o’clock in the afternoon, there are hundreds of thousands of viewers watching TV programs. To apply « Low Cost » to television advertising is to democratise it and make it available to all advertisers who need it to build their reputation and boost their sales to defend their position in the market.
The « TVLowCost All-included Packs » : a Revolution that meets the needs of advertisers everywhere.
Filed under: Mundo low cost | Etiquetas: affordable advertising, get more for less, low cost group, TV low cost campaign
Launched 3 years and a half ago in PARIS (october the 1st 2004), TVLowCost is now present in 9 countries with subsidiaries launched with local entrepreneurs joining us. They own 65% of the capital of the local agency, and we own centrally 35%. This is the best way to have solid native managers in each market with a perfect dedication to make TVLowCost succesful in each market!
TVLowCost agencies are currently in France, UK, Germany, Spain, Italy, Belgium, Canada, Australia and NZ! We work for 80 brands and have shot 420 TV commercials in just 3 years and a half…
Our book “LowCost Attitude” is being translated in many languages in order to share our philosophy with clients and prospects. We demonstrate every day that our “Low Cost Attitude” approach is more and more shared by marketing managers allover the world. Companies are under pressure in every country to save money and improve their ROI on their advertising campaigns. The “High Cost” traditional ad agencies are unable to answer this need, they are too “rich”, too “superficial”, being obsessed by creative Awards and not by obtaining visible results for their clients.
A new generation of ad’ agency is waited everywhere, we have the pretention to believe we answer perfectly to this need! Have a look at our web site TVLowCost
Eric Legras ... THEDOCTORFACTORY ... Health & Wellness Strategic Marketing 
