Filed under: Comunicación y Salud, THE DOCTOR FACTORY | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, captar y fidelizar pacientes, clientes privados, clinicas España, coaching for patients, design and hospitals, design and medicine, e-health, finding and keeping patients, grupos de clínicas, happy staff=happy patients, health 2.0, health information, health marketing, healthcare design, healthcare marketing, information industry, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, pacientes Google, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, The center for health Design, THEDOCTORFACTORY, turismo médico, web médica, World's Medical Tourism Congress
Staff happiness represents only one piece of a very complex process.
Thomas Jefferson enshrined in this country’s civil religion the “pursuit of happiness” as an unalienable right. But if a medical practice’s staff is successful in that pursuit, does it translate into happy patients?
In a 2009 Harvard Business Review article, Rosa Chun, a professor of business ethics and corporate social responsibility, and Gary Davies, a professor of corporate reputation at Manchester Business School in the United Kingdom, wrote a brief article disputing the conventional wisdom that happy employees yield happy customers. Their study, they say, found no correlation between employee satisfaction and service. But others are skeptical—very skeptical.
Not surprisingly, those on both sides of the issue can point to research to support their position.
“There’s a long line of research that shows that being happy—to the extent that one takes care of personal needs only—doesn’t translate to good customer or patient care,” says Billie Blair, PhD, president/CE of Change Strategies, Inc., and the author of All The Moving Parts (Puzzles Press, 2007).
Filed under: THE DOCTOR FACTORY | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, captar y fidelizar pacientes, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, finding and keeping patients, grupos de clínicas, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, information industry, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, pacientes Google, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, The center for health Design, THEDOCTORFACTORY, turismo médico, web médica, World's Medical Tourism Congress
Nuestra pasión por la Medicina nos hace crecer. TheDoctorFactory empieza una nueva serie de Posts en los cuales vamos a acompañar a los profesionales que así lo quieran en algunas de sus intervenciones quirúrgicas.
Esta serie de posts en nuestro Blog tienen el objetivo de transmitir la percepción que podamos tener al ver y poder entender mejor la parte “invisible para el Paciente”, de la medicina, del diagnóstico, de la cirugía,… pero “parte esencial” en el tratamiento, en el recorrido del Paciente.
No pretendemos (ni podemos) opinar, criticar recomendar tal operación o tal tratamiento, solo ser participes de la “magia” que tienen en sus manos muchos especialistas con sus equipos.
Cada post vendrá acompañado por una foto realizada por nosotros, que represente esta simbología que queremos transmitir.
Filed under: Comunicación y Salud, Salud y Bienestar, THE DOCTOR FACTORY | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, captar y fidelizar pacientes, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, fans, fenómeno fan, finding and keeping patients, grupos de clínicas, health 2.0, health marketing, healthcare, healthcare design, healthcare marketing, information industry, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, pacientes Google, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, The center for health Design, THEDOCTORFACTORY, turismo médico, Welikepoerty, World's Medical Tourism Congress
Para saber más sobre el «fenómeno fan», consulta la investigación y artículo de Paloma Cordón, consultora en comunicación, profesora y autora del mismo. Ser fan motiva, ser fan sienta bien. Que lo disfrutes.
http://welikepoetry.wordpress.com/our-investagations/
Filed under: atencion al paciente | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, captar y fidelizar pacientes, coaching for patients, design and hospitals, design and medicine, e-health, finding and keeping patients, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, http://i-blood.com/g/help/about_iblood, i-blood, i-blood a social networking platform, information industry, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, pacientes Google, Salud on line, social blood networking platform, The center for health Design, THEDOCTORFACTORY, turismo médico, web médica, World's Medical Tourism Congress
http://i-blood.com/g/help/about_iblood
I-Blood is a social blood networking platform which is solely dedicated to save human lives. This network facilitates anyone, who needs blood, by providing an extensive source of blood donor in Bangladesh as well as in abroad. The most significant objective of this network is to build a strong connection among the people through out the world and to know their friends by blood group. The necessity and importance of blood needs no explanation and specially to those who have gone through the ordeal of frantic blood searching for his/her near and dear one in emergency. This vast and updated network will cut the trouble to a great extent and only few clicks will be enough to find the necessary and desired blood group. For that one has to create an account on I-Blood which is completely free and has to explore for further activities.
Filed under: health & design, THE DOCTOR FACTORY | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, captar y fidelizar pacientes, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, diseño sala de espera, e-health, finding and keeping patients, grupos de clínicas, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, information industry, managing patient expectations, marketing y salud, Medical Tourism, Mercado clínicas privadas, patients of the future… health and design, pediatric room design, pediatric waiting area design, Redes sociales medicos, sala de espera niños, sala de espera pediatra, THEDOCTORFACTORY, turismo médico, World's Medical Tourism Congress
Shandi Matambanadzo, Associate Editor
If someone sat down with a group of parents and asked them what they most desired in a pediatrician’s waiting area, the answers would vary, of course, and would probably leave the interviewer thinking, «Now wait a minute, that’s a bit of a tall order. This is just a waiting room, not a luxury destination.»
But is it just a waiting room? Especially for families who visit medical settings once or twice a week? Finding the right balance for families in the waiting area can be a difficult task to pull off, but it can be achieved.
Filed under: health & design | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, captar y fidelizar pacientes, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, diseño hospitales para niños, e-health, finding and keeping patients, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, hospitales para niños, hospitals for kids, information industry, Le Bonheur children's hospital, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, THEDOCTORFACTORY, turismo médico, web médica, World's Medical Tourism Congress
The new replacement hospital provides state-of-the-art care for children around the world
by Michael Rayburn.
No matter who you talk to in Memphis, Tennessee, chances are their life or a family member’s life has been touched by Le Bonheur Children’s Hospital. Founded in the 1950s, it was the result of the initiative of a group of women who advocated for children to have a special place to receive medical care. The children’s hospital’s mission is to accept any child in the community who needs treatment, regardless of their family’s financial status.
With a new $340-million replacement hospital planned, a broad fundraising effort was initiated in Memphis. To date, nearly $105 million has been raised, making the Le Bonheur campaign the largest in the city’s history. Contributions came from all constituencies, including young children who donated pennies through their schools to corporations, which in turn made large contributions to the campaign. Yet it is important to keep in mind that Le Bonheur’s reach goes well beyond the Mid-South region. Every year, more than 135,000 children from all 50 states and throughout the world are treated there.
Doing what’s right for the kids
The new Le Bonheur Children’s Hospital will take the organization well into the 21st century. The 12-story, 613,000-square-foot, state-of-the-art facility includes 255 hospital beds with dedicated units for pediatric intensive care and cardiovascular intensive care. It also has 60 neonatal intensive care private rooms, including several rooms for twins or triplets.
Filed under: THE DOCTOR FACTORY | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, captar y fidelizar pacientes, clientes privados, clinicas España, coaching for patients, design and hospitals, design and medicine, e-health, finding and keeping patients, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, information industry, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, patients of the future… health and design, salud 2.0, Salud on line, THEDOCTORFACTORY, World's Medical Tourism Congress
Copied with permission of the author, Susan Keane Baker.
Source: www.susanbaker.com.
If you work in a health care setting, your work must be done quickly and accurately. The importance of focusing on the serious nature of your responsibilities makes it easy to forget to smile. You’ve probably heard people who have grown smile-challenged say with great condescension in their voices: «Oh. smile school.» And then offer up their best fake smile. Beware of the Botox smile – the smile that doesn’t involve the muscles around your eyes. Women are better at giving those smiles, and they are better at detecting them too.
Filed under: THE DOCTOR FACTORY, turismo médico | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, captar y fidelizar pacientes, clientes privados, coaching for patients, design and hospitals, design and medicine, emtc 2011, EMTC 2011 Barcelona, european medical travel conference 2011, finding and keeping patients, grupos de clínicas, health 2.0, healthcare, healthcare design, healthcare marketing, information industry, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, THEDOCTORFACTORY, turismo médico, turismo médico Barcelona, World's Medical Tourism Congress
Connecting people to global health solutions: the European Medical Travel Conference 2011
The European Medical Travel Conference 2011 (EMTC2011), which will bring together international experts on medical travel, is being held at a key time for the industry.
On 19 January 2011, the EU parliament passed one of its most challenging pieces of legislation: the EU Directive on Patient Mobility that will come into force across the EU within the next two years.
Filed under: atencion al paciente | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, captar y fidelizar pacientes, clientes privados, clinicas España, coaching for patients, design and hospitals, design and medicine, e-health, finding and keeping patients, health information, health marketing, healthcare marketing, Hitachi clinical repository, information industry, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, mejorar la atención al Paciente, mejorar la toma de decisiones y la atención al Paciente, Mercado clínicas privadas, pacientes electronicos, pacientes Google, patients of the future… health and design, Redes sociales medicos, salud 2.0, THEDOCTORFACTORY, turismo médico, World's Medical Tourism Congress
Hitachi Data Systems Corporation ha presentado su nueva solución, Hitachi Clinical Repository (HCR), para proveedores de servicios de salud que permite mejorar la toma de decisiones clínicas y la atención al paciente.
Hitachi Clinical Repository (HCR) es una solución de gestión de la información que transforma los datos médicos y las imágenes en bruto en información interpretable, independientemente de las aplicaciones de donde procedan. Mediante la utilización de tecnologías de gestión de datos y almacenamiento de la compañía, HCR crea un repositorio de metadatos basado en cualquier sistema de información y proporciona a los proveedores de servicios de salud una visión consolidada de toda la información relevante de los pacientes.
Filed under: health & design | Etiquetas: : marketing sanitario, arte y medicina, Barcelona Centro Médico, BCM, captar y fidelizar pacientes, clientes privados, clinicas España, coaching for patients, design and hospitals, design and medicine, e-health, finding and keeping patients, grupos de clínicas, healing art, healing healthcare art, health 2.0, health information, health marketing, healthcare, healthcare art, healthcare marketing, information industry, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, medicina y arte, Mercado clínicas privadas, pacientes electronicos, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, THEDOCTORFACTORY, turismo médico, web médica, World's Medical Tourism Congress
Barbara Lyons Stewart, AIA, EDAC, M.Arch
Designers and clients enjoy selecting artwork. Imagination and creativity are finally given free reign when the art selection committee decides what will be best for their building and community. But can we be too innovative when selecting art? Could we be compromising patient and staff health because we view artwork differently than they do?
According to environmental psychologists, the answer might be “yes.”
Along with the basic knowledge we acquire, we seem to learn a ‘way of seeing’ that is characteristic of our chosen profession … Architects see form, light, and color, where the rest of us see walls, floors, and doors … The very same everyday buildings are judged differently based on social class, sex, age, mood, and educational level.
We know artists look at the world differently. They turn the mundane into the sublime by transforming everyday objects into intriguing images. Similarly, design professionals apply their training and experience to create edgy and unique buildings, often selecting art with the same philosophy. But healing has nothing to do with what appeals to the 21st century design mind-and everything to do with human instinct.
Neuroscientists say we are hardwired to respond to features including color, landscape views, light, fire, and garden. Roger Ulrich’s constantly quoted 1984 study confirmed the significance of landscape views when it showed that patients who viewed trees through their windows recovered sooner and required less pain medication than patients facing a brick wall.
Eric Legras ... THEDOCTORFACTORY ... Health & Wellness Strategic Marketing 