Filed under: atencion al paciente, Centros medicos, Estudios de satisfacción, Marketing Estratégico, Medicina, Medicina privada, THE DOCTOR FACTORY | Etiquetas: captación y fidelización de pacientes, captar y fidelizar pacientes, centros médicos, comportamiento del paciente, Eric Legras, estudio de calidad, estudio de percepción, estudio de satisfacción, healthcare marketing, Human Marketing, marketing estratégico en medicina privada, marketing estratégico salud, Paciente privado, THEDOCTORFACTORY, U&A pacientes, Voz del Paciente
La búsqueda de información sobre los U&A del Paciente de Medicina Privada y el conocimiento derivado por la actividad base de TheDoctorFactory – desarrollar planes estratégicos y de acción para los Centros en base a esta necesidad que crea el valor diferencial de unos centros vs. sus competidores – nos lleva a considerar las siguientes preguntas:
• ¿ Qué sabemos del Paciente Privado? ¿ Lo que se le ofrece corresponde a lo que busca?
• ¿ Prefieren los centros captar, analizar los resultados solo en base a sus propias encuestas?
• ¿ Son suficientes los resultados obtenidos en cada centro, vía los cuestionarios de satisfacción sobre la atención recibida?
• ¿ Queremos una información en base a lo que se le ofrece, o un estudio en Base a lo que se le podría ofrecer en base a sus necesidades?
• ¿Está dispuesto el sector Médico Privado a mancomunarse para realizar un macro estudio sobre el tema?
La situación del mercado desde hace 2 años – por el marco económico global y también por una atomización actual del mercado que, desde TheDoctorFactory consideremos insostenible – está creando, va a crear nuevos modelos, nuevas sinergias, nuevas asociaciones… que solo serán viables si se conocen las variables del comportamiento del Paciente.
Lanzamos aquí la idea… la llamaremos la “Voz del Paciente”… seguiremos informando…
Esperamos vuestros comentarios
Filed under: Comunicación y Salud, Marketing Estratégico, THE DOCTOR FACTORY | Etiquetas: : marketing sanitario, Barcelona Centro Médico, captar y fidelizar pacientes, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, e-health, finding and keeping patients, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, information industry, interior design, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, pacientes Google, patients of the future… health and design, salud 2.0, Salud on line, THEDOCTORFACTORY, turismo médico, web médica
Filed under: Comunicación y Salud, Marketing Estratégico, Medicina, Medicina Salud y Bienestar, turismo médico | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, clientes privados, clinicas España, coaching for patients, compañías aseguradoras, comunicación, Comunicación con el Paciente, design and hospitals, doctors and patients, e-health, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, managing patient expectations, marketing y salud, Medicina privada, Mercado clínicas privadas, pacientes electronicos, pacientes Google, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, THEDOCTORFACTORY, turismo médico, web médica
The New York Times
Jordan M. Gutovich, a Philadelphia medical student, was standing at a patient’s bedside when the man began to cry, an experience he writes about in a recent essay in The Journal of the American Medical Association.
Earlier in the year, he and his fellow students had seen their instructor take the hand of another tearful patient, a move that prompted extensive debate among the class.
Some students expressed concerns about the appropriateness of holding a patient’s hand and whether doing so might be deemed an intrusion into the patient’s personal space. After facilitating a discussion about the matter, Dr C concluded that a physician has to use appropriate judgment and be personally comfortable with holding a patient’s hand before extending his or her own.
But then Mr. Gutovich found himself seated next to a crying patient.
I was at a loss for words to respond to my patient’s tearfulness. Instead, I took his hand and held it firmly. He gently squeezed my hand in reply. The room was briefly silent. Somehow, my gesture, I believe, seemed to confer a wordless message of support and encouragement.
Filed under: atencion al paciente, Centros medicos, health & design, Marketing Estratégico, Medicina privada, THE DOCTOR FACTORY | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, finding and keeping patients, grupos de clínicas, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, information industry, interior design, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, pacientes Google, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, THEDOCTORFACTORY, turismo médico, web médica, World's Medical Tourism Congress
The Healthcare Design Magazine
Achieving high-performance acoustical design in healthcare facilities is a challenge that often requires decisions balancing competing interests, but nevertheless, effective acoustical performance is a critical need for all types of healthcare facilities.
Carolyn BaRoss, ASID, IIDA, LEED AP, Principal, Perkins+Will • Images courtesy of Anton Grassl, Esto Photographics, Inc.
Noise in healthcare is an important concern. Achieving high-performance acoustical design in healthcare facilities is a challenge that often requires decisions balancing competing interests such as visibility versus enclosure, surface maintenance versus sound absorption, and initial construction budget versus long-term value. Nevertheless, effective acoustical performance is a critical need for all types of healthcare facilities.
A growing awareness of the problem of noise in healthcare environments has become most evident in recent years. A widely-reported 2005 study at Johns Hopkins Hospital (Busch-Vishniac, West, et. al. ) determined that hospital noise has been rising to levels well beyond the World Health Organization’s recommended guidelines since the 1960s to the detriment of patients and caregivers.
Filed under: Centros medicos, Marketing Estratégico, Medicina privada, Medicina Salud y Bienestar, THE DOCTOR FACTORY | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, healthcare, healthcare design, managing patient expectations, marketing y salud, Medical Tourism, Medical travel destinations, Medicina privada, Mercado clínicas privadas, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, THEDOCTORFACTORY, turismo médico, web médica, World's Medical Tourism Congress
U.S. and abroad to simplify the experience for patients by providing a network of world-renown facilities and affordable, quality treatment in Brazil and Spain, announces the opening of its offices in Brazil (Sao Paulo), Spain (Barcelona) and the United States (New Jersey). Both countries emerge as desirable locations for medical travelers because of their longstanding traditions for delivering exceptional medical care, exemplary health care facilities, and English-speaking physicians.
“Building on its robust economy, established reputation for safe, first-world accommodations, and anticipated activities related to the 2014 FIFA World Cup and International Summer Olympics, Brazil is a destination of choice for medical travelers seeking high quality, affordable medical care,” says Alex Lifschitz, CEO of Sphera International, the only company of its kind to maintain offices and executives in the U.S. to directly assist American companies and the public regarding medical travel in the business-to-business and direct-to-consumer sectors.
Filed under: Centros medicos, Marketing Estratégico, Medicina privada, THE DOCTOR FACTORY, Uncategorized | Etiquetas: Barcelona Centro Médico, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, finding and keeping patients, green hospitals, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, Healthier hospitals, interior design, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes Google, patients of the future… health and design, salud 2.0, Salud on line, THEDOCTORFACTORY, turismo médico, web médica, World's Medical Tourism Congress
| Posted by: Chris Gaerig, Online Editor
|
| Six leading healthcare systems recently announced that they have formed the Healthier Hospitals Initiative to help speed the healthcare sector toward environmental sustainability. The six systems—Advocate Health Care, Catholic Healthcare West, Hospital Corporation of America (HCA, Inc.), Kaiser Permanente, MedStar Health, and Partners Healthcare, introduced the Healthier Hospitals Agenda, a document that outlines specific activities that hospitals can take to reduce their environmental footprint and improve health outcomes. The overall goal of this national initiative is to use a coordinated approach to achieve sustainability throughout the healthcare sector. |
Filed under: Centros medicos, Comunicación y Salud, health & design, Marketing Estratégico, Medicina, Medicina privada, Salud y Bienestar, THE DOCTOR FACTORY, Uncategorized | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, EMTC 2010, finding and keeping patients, health 2.0, health and arquitecture, health information, health marketing, healthcare, healthcare marketing, information industry, interior design, managing patient expectations, marketing y salud, MD Anderson Cancer Center, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, The center for health Design, The University of Texas, THEDOCTORFACTORY, turismo médico, web médica, World's Medical Tourism Congress
Yorokubu News
El centro de investigación y tratamiento del cáncer MD Anderson ha cambiado su logo por cuarta vez en sus casi 70 años de historia. Y lo ha hecho de una peculiar manera que envía un mensaje optimista que aspira a conseguir un futuro sin cáncer: ha tachado el nombre de la enfermedad de su logo.
El centro, dependiente de la Universidad de Texas, ha conservado el tagline “Making cancer history”, que se introdujo hace 14 años, y ha reforzado la idea que propugna con una visible línea roja que simboliza de manera rotunda la decidida apuesta por imponerse a la enfermedad. Esta ejecución se ve además reforzada por la eliminación de todos los colores diferentes al gris y negro que daban algo de variedad cromática al antiguo logo y que ahora permiten que la simbólica línea destaque con más fuerza.
Filed under: Centros medicos, Marketing Estratégico, Medicina, Medicina privada, THE DOCTOR FACTORY, turismo médico, Uncategorized | Etiquetas: : marketing sanitario, Barcelona Centro Médico, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, EMTC 2010, finding and keeping patients, health 2.0, health and arquitecture, health and marketing, health information, health marketing, healthcare, healthcare design, healthcare marketing, interior design, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, The center for health Design, THEDOCTORFACTORY, turismo médico, World's Medical Tourism Congress
Dr. Arlen D. Meyers
While medical tourism represents a small sliver of the total US healthcare sector, it will continue to expand and surgeons should be aware of this emerging industry for three reasons. (1) It is already having an impact on their practice. If doctors don’t understand and accommodate medical tourists, they will go elsewhere. (2) Inbound global referrals will continue to grow. Not changing will result in losing those referrals. (3) Business processes and healthcare information communications technologies will need to accommodate inbound and outbound global referrals. Failure to do so will result in missed opportunities to grow your practice.
Medical tourism, defined by Deloitte as the process of “leaving home” for treatments and care abroad or elsewhere domestically, is growing rapidly. The recent US healthcare reform debate has heightened awareness of global care that is affordable, high quality, accessible, and, in some instances, not available or approved in the US. These options are so attractive, that, according to Deloitte, an estimated 750,000 US citizens traveled abroad for medical care in 2007 and the number is expected to accelerate. Another 400,000 people came to the US for care.
Filed under: Centros medicos, Marketing Estratégico, Medicina privada, Medicina Salud y Bienestar, turismo médico | Etiquetas: BCM, clientes privados, clinicas España, comunicación, EMTC 2010, grupos de clínicas, health 2.0, health information, healthcare, healthcare design, information industry, marketing y salud, Medical Tourism, Medical tourism congress, Medicina privada, Mercado clínicas privadas, Redes sociales medicos, salud 2.0, Salud on line, THEDOCTORFACTORY, turismo médico, web médica
Xavier Moret – El periódico
A primera vista, se diría que turismo y medicina poco o nada tienen que ver, pero es un hecho que cada vez están más relacionados. En este mundo global en que vivimos, la existencia de países donde uno puede operarse de lo que sea a un precio más barato incentiva las ansias viajeras. Un ejemplo: acabo de regresar de Tailandia, donde han editado una guía sobre el llamado medical tourism. El argumento está claro: viajas a ese país, te operas con doctores de confianza y te recuperas en una isla paradisiaca… sin que te salga más caro que tratarte en tu país.
La oferta es amplia, y va desde el alargamiento de pene o el oscurecimiento de pezones a operaciones de más riesgo. Por si fuera poco, te ofrecen recogida en el aeropuerto con coche de alta gama, asistente tailandés que habla tu idioma y tratamiento en clínica de lujo. También los dentistas, que ofrecen implantes dentales a precios interesantes, están notando los beneficios de este turismo.
Filed under: atencion al paciente, Centros medicos, health & design, Health and education, Marketing Estratégico, Medicina, Medicina privada, Medicina Salud y Bienestar, Salud y Bienestar, THE DOCTOR FACTORY | Etiquetas: Barcelona Centro Médico, clientes privados, clinicas España, comunicación, design and hospitals, e-health, grupos de clínicas, health 2.0, health information, healthcare, healthcare design, humor médico, information industry, pacientes Google, redes sociales, Salud on line, THEDOCTORFACTORY, web médica
Al final de la tarde, un ginecólogo espera a su última paciente…que no llega.
Después de media hora de espera, supone que ya no vendrá y decide tomarse un gin-tonic para relajarse antes de volver a casa.
Se instala confortablemente en una poltrona y empieza a leer un periódico, entonces suena el timbre de la puerta….
Es la paciente que llega toda sofocada y pide disculpas por el retraso.
– No tiene importancia – responde el médico.
– Mire, yo estaba tomando un gin-tonic mientras esperaba. ¿Quiere usted uno para relajarse un poco?
– Acepto con placer -responde la paciente aliviada.
Le sirve un vaso, se sienta frente a ella y empiezan a conversar sobre temas banales….
De repente se oye un ruido de llaves en la puerta del consultorio.
El médico tiene un sobresalto, se levanta bruscamente y dice:
¡Mi mujer! Rápido, quítese la ropa y abra las piernas..
Moraleja: En la vida todo es relativo…
Eric Legras ... THEDOCTORFACTORY ... Health & Wellness Strategic Marketing 