Filed under: Centros medicos, Comunicación y Salud, health & design, Marketing Estratégico, Medicina, Medicina privada, Salud y Bienestar, THE DOCTOR FACTORY, Uncategorized | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, EMTC 2010, finding and keeping patients, health 2.0, health and arquitecture, health information, health marketing, healthcare, healthcare marketing, information industry, interior design, managing patient expectations, marketing y salud, MD Anderson Cancer Center, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, The center for health Design, The University of Texas, THEDOCTORFACTORY, turismo médico, web médica, World's Medical Tourism Congress
Yorokubu News
El centro de investigación y tratamiento del cáncer MD Anderson ha cambiado su logo por cuarta vez en sus casi 70 años de historia. Y lo ha hecho de una peculiar manera que envía un mensaje optimista que aspira a conseguir un futuro sin cáncer: ha tachado el nombre de la enfermedad de su logo.
El centro, dependiente de la Universidad de Texas, ha conservado el tagline “Making cancer history”, que se introdujo hace 14 años, y ha reforzado la idea que propugna con una visible línea roja que simboliza de manera rotunda la decidida apuesta por imponerse a la enfermedad. Esta ejecución se ve además reforzada por la eliminación de todos los colores diferentes al gris y negro que daban algo de variedad cromática al antiguo logo y que ahora permiten que la simbólica línea destaque con más fuerza.
Filed under: Centros medicos, Marketing Estratégico, Medicina, Medicina privada, THE DOCTOR FACTORY, turismo médico, Uncategorized | Etiquetas: : marketing sanitario, Barcelona Centro Médico, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, EMTC 2010, finding and keeping patients, health 2.0, health and arquitecture, health and marketing, health information, health marketing, healthcare, healthcare design, healthcare marketing, interior design, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, The center for health Design, THEDOCTORFACTORY, turismo médico, World's Medical Tourism Congress
Dr. Arlen D. Meyers
While medical tourism represents a small sliver of the total US healthcare sector, it will continue to expand and surgeons should be aware of this emerging industry for three reasons. (1) It is already having an impact on their practice. If doctors don’t understand and accommodate medical tourists, they will go elsewhere. (2) Inbound global referrals will continue to grow. Not changing will result in losing those referrals. (3) Business processes and healthcare information communications technologies will need to accommodate inbound and outbound global referrals. Failure to do so will result in missed opportunities to grow your practice.
Medical tourism, defined by Deloitte as the process of “leaving home” for treatments and care abroad or elsewhere domestically, is growing rapidly. The recent US healthcare reform debate has heightened awareness of global care that is affordable, high quality, accessible, and, in some instances, not available or approved in the US. These options are so attractive, that, according to Deloitte, an estimated 750,000 US citizens traveled abroad for medical care in 2007 and the number is expected to accelerate. Another 400,000 people came to the US for care.
Filed under: Uncategorized | Etiquetas: Barcelona Centro Médico, BCM, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, finding and keeping patients, grupos de clínicas, health 2.0, health and arquitecture, health information, health marketing, healthcare, healthcare design, healthcare marketing, managing patient expectations, marketing médico, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, pacientes Google, palabras clave: marketing sanitario, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, The center for health Design, THEDOCTORFACTORY, turismo médico, web médica, World's Medical Tourism Congress
Medical Economics
Key Points
- Marketing your individual brand requires careful research and planning.
- Attract media attention by highlighting an interesting or unusual feature of your practice.
- Personal touches are very important for retaining current patients and attracting new ones.
Carol Rupe, MD, a family physician in Charlotte, North Carolina, recently added a Facebook component to her marketing efforts, which have included direct mail, speaking at charitable fund-raisers, and participating in health fairs.
Patricia Roy, DO, a family physician in Muskegon, Michigan, welcomed two new midlevels with community announcements and photos sent to local newspapers. In addition, she and her office nurse sat on a committee to plan the sex education curriculum for a local school district. «They loved having the medical input, and it was positive exposure to well-insured school employees, as well as involved parents,» Roy says.
John C. Johnson, MD, an emergency medicine and urgent care specialist in Valparaiso, Indiana, has a «The doctor is IN» sign that faces the highway and, during office hours, is lit in neon red.
Eric Legras ... THEDOCTORFACTORY ... Health & Wellness Strategic Marketing 