Filed under: atencion al paciente, THE DOCTOR FACTORY | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, captar y fidelizar pacientes, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, finding and keeping patients, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, la experiencia del Paciente, management sector sanidad privada, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, pacientes Google, patients of the future… health and design, que le ofrece el profesional al paciente, Redes sociales medicos, salud 2.0, Salud on line, sanidad privada y empleo, the patient experience, THEDOCTORFACTORY, web médica, World's Medical Tourism Congress, www.thedoctorfactory.com
http://healthecommunications.wordpress.com/
I had a WOW experience yesterday when I accompanied my wife to interview a new doctor for her. As some reader may know she is being seen by specialists At MD Anderson Medical Center in Houston for Stage IV lung cancer. She has not had a local oncologist for the past 6 years…but she does now. And we both love this guy!
You need to understand that I have been very underwhelmed by the local oncologists I had met up till now. I am sure they were clinically proficient…but as a group not a one could muster a smile….or any sense of interest or curiosity in my wife’s medical condition. I held out little hope that this new doctor would be any different.
After being ushered into the exam room, a Physician’s Assistant came into the room to get smart about my wife’s history and records (which she brought).
Filed under: atencion al paciente, Centros medicos, Comunicación y Salud, Medicina privada, Medicina Salud y Bienestar, THE DOCTOR FACTORY | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, captar y fidelizar pacientes, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, finding and keeping patients, grupos de clínicas, health 2.0, healthcare, healthcare design, healthcare marketing, la experiencia del Paciente, la experiencia del paciente en el Centro médico, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, mejora la experiencia del Paciente, Mercado clínicas privadas, pacientes electronicos, pacientes Google, patients of the future… health and design, Redes sociales medicos, Salud on line, the patient experience, THEDOCTORFACTORY, World's Medical Tourism Congress
Hospitals are becoming increasingly frustrated — and wasting money — trying to hit the wrong target
Over the past 20 years or so, healthcare organizations have realized that providing exemplary medical care isn’t enough to engage customers. From a patient’s perspective, excellent medical care is the least a healthcare organization can provide. Many hospitals recognize this and have broadened their focus to encompass «the patient experience.»
Patients want their money’s worth. But obtaining healthcare is much more than a financial transaction.
In fact, a lot of healthcare organizations are making it their main focus. The 2009 HealthLeaders Media Patient Experience Leadership Survey — covering more than 200 healthcare CEOs, CFOs, COOs, CNOs, directors, senior vice presidents, and other high-ranking healthcare officials — found that 33.5% of respondents said the patient experience is their «top priority,» and 54.5% said it’s «among their top five priorities.» And most thought it would be a priority in the future as well: 45% said it would be their top priority five years from now, and 50.5% said it would be in their top five priorities.
Filed under: Comunicación y Salud, health & design | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, captar y fidelizar pacientes, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, finding and keeping patients, healthcare marketing, la experiencia del paciente en el Centro médico, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, pacientes Google, patients of the future… health and design, Redes sociales medicos, the patient experience, THEDOCTORFACTORY, turismo médico, web médica, World's Medical Tourism Congress
We are all patients at one time or another. We all have the experience of going to a healthcare facility—whether a community clinic, hospital or outpatient center. And while we don’t necessarily have the opportunity to design the facilities we visit, we do have the opportunity to reflect on our experience as patients.
What was your impression the last time you went to a doctor’s office? How did the environment contribute to your sense of well-being?
As I’ve previously mentioned, research is an important component of any design decision.
In preparation for a recent client presentation, our staff researcher Kara Freihoefer and I conducted an e-mail survey within our client base. The 50 percent response rate included multiple generations and demographics.
The survey covered a series of questions, from the specific (Circle the range of minutes that you consider as a long wait in the waiting room) to more the open-ended (Describe characteristics of your ideal waiting room?)
Eric Legras ... THEDOCTORFACTORY ... Health & Wellness Strategic Marketing 