Filed under: Comunicación y Salud, Health and education, Medicina, Medicina Salud y Bienestar, Salud y Bienestar, THE DOCTOR FACTORY, Uncategorized | Etiquetas: Barcelona Centro Médico, BCM, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, finding and keeping patients, grupos de clínicas, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, interior design, libro "Escucha a tu cuerpo", managing patient expectations, marketing medicina privada barcelona, marketing y salud, Medicina privada, Mercado clínicas privadas, patients of the future… health and design, plan de marketing médico, Redes sociales medicos, salud 2.0, Salud on line, THEDOCTORFACTORY, turismo médico, web médica, World's Medical Tourism Congress
yocondiabetes.com
Escucha tu cuerpo es un libro que explica cómo nuestro cuerpo nos comunica el estado de su salud interna por medio de signos y señales.
¿En qué te ayudará?
Su lectura te permitirá interpretar el lenguaje de cada señal que el cuerpo envía, aprendiendo a detectar cuáles pueden ser descartadas sin preocupación y cuáles merecen un seguimiento médico.
Todos notamos “cosas” en nuestro cuerpo que son molestas, extrañas, curiosas o directamente embarazosas. Nuestras uñas pueden estar amarillentas, en nuestra piel pueden aparecer manchas, nuestro aliento puede variar repentinamente su olor habitual, etcétera. Aprender a interpretarlas nos dice mucho acerca de nuestro estado de salud o enfermedad.
Nuestro cuerpo nos habla y se comunica con nosotros. Cada señal que emite no debe ser tomada como un efecto casual; por el contrario, se trata de manifestaciones que el organismo envía para advertirnos de un malestar, una disfunción o una necesidad de atención o corrección.
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Por si alguien aún lo dudaba: las pulseras «holográficas» o «del equilibrio» no mejoran nuestro equilibrio. Según un estudio elaborado en la Facultad de Ciencias de la Actividad Física y del Deporte de la Universidad Politécnica de Madrid con 79 voluntarios, las pulseras Power Balance no tienen efecto alguno sobre nuestro equilibrio.
«Los resultados obtenidos nos llevan a concluir que las pulseras Power Balance no presentan ningún efecto sobre el equilibrio no habiéndose observado, tampoco, efecto placebo», dice el director del estudio, Jesús Javier Rojo, médico y profesor de Salud y rendimiento humano.
El estudio empezó hace dos semanas y terminó el viernes pasado. Los voluntarios, estudiantes de la facultad con una media de 23,3 años (dos tercios hombres y un tercio mujeres), tuvieron que realizar dos pruebas de equilibrio: unas veces la hacían con pulsera y otras, sin ella. Las pulseras fueron proporcionadas por la propia marca Power Balance.
El estudio se hizo según el procedimiento «de doble ciego»: a la mitad de las pulseras se les quitó el holograma que, supuestamente, le da su poder. Las zonas del holograma fueron cubiertas de manera que ni la persona que estaba realizando la prueba ni el investigador eran consciente de qué pulsera tenía holograma y cuál no.
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The New York Times – Virginia Heffernan
Say you start to find social encounters terrifying. Your doctor proposes a medication called phenelzine. Now you have a question: What does phenelzine feel like?
Put the question to Google, and you’ll soon land on a Web site called Psycho-Babble. There are plenty of enlightening and nutty answers about phenelzine there, but Psycho-Babble is likely to prove entrancing for other reasons. A vast and trippy symposium about the human mind has been under way on the site for almost 12 years. The nominal subject is pills. But, overseen by a brilliant and reticent Web mastermind, the conversation mixes technology, neurology, poetry and madness.
One Psycho-Babble poster, Rocket Jackson, complaining that his current prescription drug “has lost its once appealing ‘bang,’ ” writes, “I’m finally willing to take the plunge” with phenelzine. Rocket Jackson wonders, Will phenelzine really kindle the “urge to actually initiate a conversation,” or will it just relax him in groups? “Before I pop that first pill, I just want to be sure.”
Filed under: Centros medicos, Marketing Estratégico, Medicina privada, THE DOCTOR FACTORY, Uncategorized | Etiquetas: Barcelona Centro Médico, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, finding and keeping patients, green hospitals, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, Healthier hospitals, interior design, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes Google, patients of the future… health and design, salud 2.0, Salud on line, THEDOCTORFACTORY, turismo médico, web médica, World's Medical Tourism Congress
| Posted by: Chris Gaerig, Online Editor
|
| Six leading healthcare systems recently announced that they have formed the Healthier Hospitals Initiative to help speed the healthcare sector toward environmental sustainability. The six systems—Advocate Health Care, Catholic Healthcare West, Hospital Corporation of America (HCA, Inc.), Kaiser Permanente, MedStar Health, and Partners Healthcare, introduced the Healthier Hospitals Agenda, a document that outlines specific activities that hospitals can take to reduce their environmental footprint and improve health outcomes. The overall goal of this national initiative is to use a coordinated approach to achieve sustainability throughout the healthcare sector. |
Filed under: Medicina, Medicina Salud y Bienestar, Salud y Bienestar, THE DOCTOR FACTORY, turismo médico, Uncategorized | Etiquetas: : marketing sanitario, Barcelona Centro Médico, Barcelona healthcare, BCM, captar y fidelizar pacientes, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, EMTC 2010, European Medical Travel Conference 2011 Barcelona, finding and keeping patients, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, information industry, interior design, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes Google, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, THEDOCTORFACTORY, turismo médico, World's Medical Tourism Congress
After the big success of EMTC 2010 in Venice, the largest medical tourism conference in Europe EMTC 2011 will take place in Barcelona from 4th until 6th of May 2011. Is going to be the ideal platform to meet international partners and benefit from the latest thinking on medical travel.
TheDoctorFactory -located in Barcelona- will keep you updated with the latest news about medical tourism and trends and events in the medical and healthcare market.
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Yorokubu.com
Llevas un par de semanas sin fumar. Piensas que todo está bien encaminado hasta que durante un paseo mañanero te encuentras con un grupo de fumadores. El humo despierta el mono. Tu lucha interna te acaba dirigiendo hacia el bar de la esquina. Las ganas de fumar un pitillo se apoderan de ti.
La maquina de tabaco te susurra al oído ‘Ven a mi’. Pero de repente te acuerdas de algo. Sacas tu iPhone y en el menú se encuentra tu salvación. Es una aplicación/coach que te aporta mensajes y ayuda en tus momentos de debilidad. Pinchas el muñeco y te lanza unas reflexiones escritas que te hacen replantear tu decisión.
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Yorokubu News
El centro de investigación y tratamiento del cáncer MD Anderson ha cambiado su logo por cuarta vez en sus casi 70 años de historia. Y lo ha hecho de una peculiar manera que envía un mensaje optimista que aspira a conseguir un futuro sin cáncer: ha tachado el nombre de la enfermedad de su logo.
El centro, dependiente de la Universidad de Texas, ha conservado el tagline “Making cancer history”, que se introdujo hace 14 años, y ha reforzado la idea que propugna con una visible línea roja que simboliza de manera rotunda la decidida apuesta por imponerse a la enfermedad. Esta ejecución se ve además reforzada por la eliminación de todos los colores diferentes al gris y negro que daban algo de variedad cromática al antiguo logo y que ahora permiten que la simbólica línea destaque con más fuerza.
Filed under: Centros medicos, Marketing Estratégico, Medicina, Medicina privada, THE DOCTOR FACTORY, turismo médico, Uncategorized | Etiquetas: : marketing sanitario, Barcelona Centro Médico, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, EMTC 2010, finding and keeping patients, health 2.0, health and arquitecture, health and marketing, health information, health marketing, healthcare, healthcare design, healthcare marketing, interior design, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, The center for health Design, THEDOCTORFACTORY, turismo médico, World's Medical Tourism Congress
Dr. Arlen D. Meyers
While medical tourism represents a small sliver of the total US healthcare sector, it will continue to expand and surgeons should be aware of this emerging industry for three reasons. (1) It is already having an impact on their practice. If doctors don’t understand and accommodate medical tourists, they will go elsewhere. (2) Inbound global referrals will continue to grow. Not changing will result in losing those referrals. (3) Business processes and healthcare information communications technologies will need to accommodate inbound and outbound global referrals. Failure to do so will result in missed opportunities to grow your practice.
Medical tourism, defined by Deloitte as the process of “leaving home” for treatments and care abroad or elsewhere domestically, is growing rapidly. The recent US healthcare reform debate has heightened awareness of global care that is affordable, high quality, accessible, and, in some instances, not available or approved in the US. These options are so attractive, that, according to Deloitte, an estimated 750,000 US citizens traveled abroad for medical care in 2007 and the number is expected to accelerate. Another 400,000 people came to the US for care.
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Medical Economics
Key Points
- Marketing your individual brand requires careful research and planning.
- Attract media attention by highlighting an interesting or unusual feature of your practice.
- Personal touches are very important for retaining current patients and attracting new ones.
Carol Rupe, MD, a family physician in Charlotte, North Carolina, recently added a Facebook component to her marketing efforts, which have included direct mail, speaking at charitable fund-raisers, and participating in health fairs.
Patricia Roy, DO, a family physician in Muskegon, Michigan, welcomed two new midlevels with community announcements and photos sent to local newspapers. In addition, she and her office nurse sat on a committee to plan the sex education curriculum for a local school district. «They loved having the medical input, and it was positive exposure to well-insured school employees, as well as involved parents,» Roy says.
John C. Johnson, MD, an emergency medicine and urgent care specialist in Valparaiso, Indiana, has a «The doctor is IN» sign that faces the highway and, during office hours, is lit in neon red.
Filed under: Centros medicos, health & design, THE DOCTOR FACTORY, Uncategorized | Etiquetas: Barcelona Centro Médico, clientes privados, clinicas España, comunicación, design and hospitals, design for hopsitals, e-health, EMTC 2010, grupos de clínicas, health 2.0, health information, healthcare, healthcare design, healthcare environments, hospitals and arquitecture, interior design, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, salud 2.0, Salud on line, The center for health Design, THEDOCTORFACTORY, web médica, World's Medical Tourism Congress
http://www.healthcaredesignmagazine.com
Current research on healthcare wayfinding has shown that signs alone are inadequate. The challenge is to understand how a patient or visitor receives information about their pending doctor appointment, medical procedure, or other interaction with the facility.
Healthcare facilities are inherently complex environments. Add in the decentralized way that hospitals and clinics deliver care today, and patients often find themselves navigating through a number of different locations during the course of a single visit.
Being disoriented or lost only exacerbates what may already be an anxiety-producing situation. The frustration of getting lost is ranked among the top complaints by visitors to healthcare facilities.
While they initially blame themselves for their inability to find their way, they quickly redirect their frustration to the organization. The negative impact on brand image, confidence, and trust is significant.
A common response from facility planners is “more signs,” as if hardware were the solution. Yet adding more words, on more plaques and in more places, only compounds the problem. Current research on healthcare wayfinding has shown that signs alone are inadequate. The challenge is to understand how a patient or visitor receives information about their pending doctor appointment, medical procedure, or other interaction with the facility.
Eric Legras ... THEDOCTORFACTORY ... Health & Wellness Strategic Marketing 