Filed under: Centros medicos, health & design, Medicina privada, THE DOCTOR FACTORY | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, clientes privados, clinicas España, coaching for patients, compañías aseguradoras, comunicación, design and hospitals, design and medicine, e-health, finding and keeping patients, grupos de clínicas, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, information industry, interior design, managing patient expectations, marketing y salud, MD Anderson Cancer Center, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, pacientes Google, patients of the future… health and design, salud 2.0, The center for health Design, THEDOCTORFACTORY, turismo médico, web médica, World's Medical Tourism Congress
The Healthcare Design Magazine
Cannon Design, an internationally recognized architectural, engineering and planning firm, is pleased to announce that construction on the Banner MD Anderson Cancer Center, in Phoenix, Arizona, is underway.
Scheduled to open in 2011, the Banner MD Anderson Cancer Center will bring an unprecedented level of cancer care to Arizona—uniting one of the country’s largest nonprofit hospital systems, Banner Health, with an institution internationally recognized for its cancer treatment and research, The University of Texas MD Anderson Cancer Center.
Located on the Banner Gateway Medical Center campus, the 131,000-sq.-ft. cancer center houses outpatient services that include radiation oncology, outpatient imaging, multispecialty clinics, infusion therapy, and support services. (Inpatient services will be provided in the existing Banner Gateway hospital facility.)
Filed under: Comunicación y Salud, Marketing Estratégico, Medicina, Medicina Salud y Bienestar, turismo médico | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, clientes privados, clinicas España, coaching for patients, compañías aseguradoras, comunicación, Comunicación con el Paciente, design and hospitals, doctors and patients, e-health, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, managing patient expectations, marketing y salud, Medicina privada, Mercado clínicas privadas, pacientes electronicos, pacientes Google, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, THEDOCTORFACTORY, turismo médico, web médica
The New York Times
Jordan M. Gutovich, a Philadelphia medical student, was standing at a patient’s bedside when the man began to cry, an experience he writes about in a recent essay in The Journal of the American Medical Association.
Earlier in the year, he and his fellow students had seen their instructor take the hand of another tearful patient, a move that prompted extensive debate among the class.
Some students expressed concerns about the appropriateness of holding a patient’s hand and whether doing so might be deemed an intrusion into the patient’s personal space. After facilitating a discussion about the matter, Dr C concluded that a physician has to use appropriate judgment and be personally comfortable with holding a patient’s hand before extending his or her own.
But then Mr. Gutovich found himself seated next to a crying patient.
I was at a loss for words to respond to my patient’s tearfulness. Instead, I took his hand and held it firmly. He gently squeezed my hand in reply. The room was briefly silent. Somehow, my gesture, I believe, seemed to confer a wordless message of support and encouragement.
Filed under: Centros medicos, Comunicación y Salud, Health and education, Medicina privada, THE DOCTOR FACTORY | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, EMR Adoption ModelSM, Europe Health IT leadership, finding and keeping patients, grupos de clínicas, health 2.0, health information, healthcare, healthcare design, healthcare marketing, HIMSS, interior design, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, patients of the future… health and design, salud 2.0, Salud on line, THEDOCTORFACTORY, web médica
himss.org
At the upcoming HIMSS Europe Health IT Leadership Summit in Rome, three European hospitals from Denmark, Italy and Switzerland will be will awarded the prestigious HIMSS Analytics Stage 6 & 7 awards for Hospitals that have achieved the highest scores on the EMR Adoption ModelSM (EMRAM). This is the first time European hospitals are awarded the prestigious award which honor hospitals that operate in a paperless environment and represent best practices in implementation of the EMR.
Filed under: Centros medicos, Medicina privada, THE DOCTOR FACTORY, turismo médico | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, finding and keeping patients, grupos de clínicas, health 2.0, health information, healthcare, healthcare design, healthcare marketing, information industry, interior design, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, pacientes Google, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, THEDOCTORFACTORY, turismo médico, web médica, World's Medical Tourism Congress
HOSTELTUR
España es uno de los destinos preferidos para los estadounidenses que tienen problemas de fertilidad y buscan opciones de calidad y algo más asequibles para sus bolsillos, según la entidad sin ánimo de lucro Global IVF, dedicada a ofrecer ayuda e información legal en esta materia.
«España es uno de los lugares más populares para buscar una donación de óvulos, porque es más barato, los cuidados médicos son extraordinarios y ofrece múltiples posibilidades de elección en esta materia», explicó a Efe Kathryn Kaycoff-Manos, fundadora de Global IVF junto a Lauri Berger de Brito.
En este sentido, Kaycoff-Manos se mostró convencida de que España es uno de los destinos más populares entre quienes deciden practicar el llamado «turismo reproductivo«.
Filed under: Medicina, Medicina privada, THE DOCTOR FACTORY, turismo médico | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, finding and keeping patients, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, India Medical Tourism, information industry, interior design, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, pacientes Google, salud 2.0, Salud on line, THEDOCTORFACTORY, turismo médico en India, web médica, World's Medical Tourism Congress
Patricia Matey | Madrid
En un suburbio de Mumbai en la India, un portero custodia la entrada de un reluciente edificio. En su interior, suelos de mármol, grandes salones y arañas de luces. No es un hotel. Pese a que en Mumbia se levantan varios ‘cinco estrellas’, este no es uno de ellos. Es el Hospital Kokilaben Dhirubhai Amban, una de las últimas adquisiciones al ya de por si amplio número de hospitales privados que se han construido en la India y que están atrayendo a un número creciente de turistas-pacientes que buscan tratamientos que van desde la intervención de cataratas a la cirugía cardiaca.
Con estas palabras, Priya Shetty, de ‘The Lancet’ «, aclara en la última edición de la revista que la industria del turismo médico está multiplicándose, especialmente en países emergentes. La Confederación de la Industria India predice que los ingresos en 2012 por intervenciones a extranjeros ascenderán a 2.000 millones de dólares.
Filed under: atencion al paciente, Centros medicos, Comunicación y Salud, Health and education, Medicina privada, THE DOCTOR FACTORY | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, finding and keeping patients, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, information industry, interior design, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, pacientes Google, patients of the future… health and design, salud 2.0, Salud on line, The center for health Design, THEDOCTORFACTORY, turismo médico, web médica, World's Medical Tourism Congress
The New York Times By THERESA BROWN, R.N.
In hospitals, there is a special kind of communication among doctors and nurses, an essential skill not easily learned. I’ve come to call it the Rattle.
In the Rattle, speed matters far more than style. It tends to be filled with jargon incomprehensible to an outsider — medical gobbledygook carefully arranged to present a patient’s story.
You have to rattle it off in a hurry, hence the name, but there is a lot of pressure to get it right. If you don’t, important information can be missed and — not to put too fine a point on it — the patient may die.
The lesson was driven home to me early in my nursing career. One day a patient of mine let out a sudden animal moan, and her head swung loosely down to her chest. After a few seconds she came out of it, but complained that her right arm was numb.
It happened just as shifts were changing, so another nurse was in the room with me to witness the event. Startled by the patient’s strange condition, we decided to call a code, which brings a rapid-response team to the bedside.
Filed under: Uncategorized
Healthcare Design Magazine
To call the 150-year-old Laguna Honda Hospital a “hospital” is most definitely a misnomer. Emerging from a 10-year design, new construction, and renovation process, the 150-year-old facility now offers a complete range of services: long-term care, rehabilitation, special care for Alzheimer’s disease and HIV/AIDs populations, and hospice. It uses the latest concepts in long-term care, offering a personalized environment extending well beyond the usual acute care hospital design. Along the way the project achieved the first LEED Silver registration of any healthcare facility in California. Perhaps the signature achievement of the new design is to translate large-sized 780 mostly skilled nursing beds into homelike accommodation suitable for an average 17 month length of stay. Discussing how this was done, and such unusual features as fully operable windows, are Laguna Honda Associate Administrator Larry Funk; architects Jeff Logan and Sharon Woodworth, Director of Design and Senior Architect, respectively, for Anshen + Allen; and Larry Bongort, Senior Health Architect, Stantec Architects, interviewed by HEALTHCARE DESIGN Contributing Editor Richard L. Peck.
Filed under: Comunicación y Salud, health & design, Medicina, Medicina Salud y Bienestar, THE DOCTOR FACTORY | Etiquetas: : marketing sanitario, aplicaciones iphone, Barcelona Centro Médico, BCM, clinicas España, coaching for patients, compañías aseguradoras, comunicación, design and hospitals, design and medicine, finding and keeping patients, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, information industry, iphone aplicaciones médicas, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, patients of the future… health and design, Salud on line, THEDOCTORFACTORY, web médica, World's Medical Tourism Congress
El Mundo
El estetoscopio, un símbolo de la Medicina, un instrumento que salva vidas, el mejor amigo del médico, está desapareciendo de los hospitales de todo el mundo. Los especialistas utilizan cada vez más sus teléfonos inteligentes para monitorizar el ritmo cardiaco de sus pacientes.
Más de tres millones de médicos se han descargado, por sólo 0,59 libras esterlinas (alrededor de 0,72 euros), un programa informático, inventado por Peter Bentley, un investigador del University College London, queconvierte el iPhone de Apple en un estetoscopio.
La semana pasada, Bentley sacó una versión gratuita del programa, que está siendo descargado a un ritmo de más de 500 usuarios al día. Los expertos afirman que esta aplicación informática, un avance de capital importancia en la tecnología médica, ha salvado vidas y ha permitido a médicos que trabajan en lugares apartados tener acceso a los conocimientos prácticos de especialistas.
Eric Legras ... THEDOCTORFACTORY ... Health & Wellness Strategic Marketing 