Filed under: atencion al paciente, Comunicación y Salud | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, captar y fidelizar pacientes, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, finding and keeping patients, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, la empatía del servicio al Paciente, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, pacientes Google, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, The center for health Design, THEDOCTORFACTORY, turismo médico, World's Medical Tourism Congress
La comunicación es la herramienta base de cualquier relación, personal o profesional. Si no somos capaces de comunicarnos, no podremos transmitir nuestros conocimientos ni nuestras inquietudes. En el ámbito de la Salud ocurre lo mismo.
Sulmasy, fraile franciscano, internista y miembro de la Comisión Presidencial para el Estudio de las cuestiones de bioética del presidente Obama, afirma que “no importa cuan sofisticada sea la tecnología de salud recibida, la salud se alivia con tres simples elementos humanos: compasión, contacto y conversación”. En la vocación del profesional sanitario está presente el objetivo de curar y lograr conductas más saludables, desde la perspectiva de los servicios humanitarios, más allá del valor retributivo que puedan tener sus acciones. Pero para curar hay que tratar, ¿y cómo se ha de tratar para conseguir, que desde una comunicación eficaz, se puedan adquirir o modificar hábitos? No comunicamos sólo con palabras. El tono de nuestra voz, nuestra postura corporal, la mirada, la disposición del espacio, la distancia entre nuestro interlocutor y nosotros, nuestros gestos, incluso nuestra ropa, todo puede ser una herramienta de comunicación eficaz o, por el contrario, una barrera.
Filed under: health & design | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, captar y fidelizar pacientes, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, diseño hospitales para niños, e-health, finding and keeping patients, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, hospitales para niños, hospitals for kids, information industry, Le Bonheur children's hospital, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, THEDOCTORFACTORY, turismo médico, web médica, World's Medical Tourism Congress
The new replacement hospital provides state-of-the-art care for children around the world
by Michael Rayburn.
No matter who you talk to in Memphis, Tennessee, chances are their life or a family member’s life has been touched by Le Bonheur Children’s Hospital. Founded in the 1950s, it was the result of the initiative of a group of women who advocated for children to have a special place to receive medical care. The children’s hospital’s mission is to accept any child in the community who needs treatment, regardless of their family’s financial status.
With a new $340-million replacement hospital planned, a broad fundraising effort was initiated in Memphis. To date, nearly $105 million has been raised, making the Le Bonheur campaign the largest in the city’s history. Contributions came from all constituencies, including young children who donated pennies through their schools to corporations, which in turn made large contributions to the campaign. Yet it is important to keep in mind that Le Bonheur’s reach goes well beyond the Mid-South region. Every year, more than 135,000 children from all 50 states and throughout the world are treated there.
Doing what’s right for the kids
The new Le Bonheur Children’s Hospital will take the organization well into the 21st century. The 12-story, 613,000-square-foot, state-of-the-art facility includes 255 hospital beds with dedicated units for pediatric intensive care and cardiovascular intensive care. It also has 60 neonatal intensive care private rooms, including several rooms for twins or triplets.
Filed under: THE DOCTOR FACTORY | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, captar y fidelizar pacientes, clientes privados, clinicas España, coaching for patients, design and hospitals, design and medicine, e-health, finding and keeping patients, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, information industry, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, patients of the future… health and design, salud 2.0, Salud on line, THEDOCTORFACTORY, World's Medical Tourism Congress
Copied with permission of the author, Susan Keane Baker.
Source: www.susanbaker.com.
If you work in a health care setting, your work must be done quickly and accurately. The importance of focusing on the serious nature of your responsibilities makes it easy to forget to smile. You’ve probably heard people who have grown smile-challenged say with great condescension in their voices: «Oh. smile school.» And then offer up their best fake smile. Beware of the Botox smile – the smile that doesn’t involve the muscles around your eyes. Women are better at giving those smiles, and they are better at detecting them too.
Filed under: atencion al paciente | Etiquetas: : marketing sanitario, Barcelona Centro Médico, BCM, captar y fidelizar pacientes, clientes privados, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, finding and keeping patients, health information, health marketing, healthcare, healthcare marketing, managing patient expectations, marketing y salud, Medicina privada, Mercado clínicas privadas, pacientes electronicos, pacientes Google, patients of the future… health and design, Redes sociales medicos, salud 2.0, THEDOCTORFACTORY, web médica
Medical Economics – Vanessa Asenjo
En muchas ocasiones al profesional de base le resulta complicado hacer escuchar sus necesidades y opiniones, algo que redunda en contra del servicio que se ofrece y, como consecuencia, en contra del paciente.
Desde la visión del profesional sanitario siempre se le ha dado especial atención a la importancia de la prestación de un servicio de máxima calidad por y para los pacientes que acuden a los centros sanitarios. Para ello se han desarrollado grupos de trabajo y analizado procesos, siempre en aras de poder satisfacer las necesidades de los pacientes y sus familiares. Se da formación a los empleados y se desarrollan e implantan todas las herramientas necesarias para poder identificar esas necesidades, darles solución y poder gestionar de la manera más eficiente un servicio de máxima calidad.
Filed under: turismo médico | Etiquetas: : marketing sanitario, Barcelona, Barcelona capital del turisme mèdic, Barcelona Centro Médico, Barcelona turismo mèdico, BCM, captar y fidelizar pacientes, clinicas España, coaching for patients, comunicación, design and hospitals, design and medicine, e-health, finding and keeping patients, grupos de clínicas, health 2.0, health information, health marketing, healthcare, healthcare design, healthcare marketing, managing patient expectations, marketing y salud, Medical Tourism, Medicina privada, Mercado clínicas privadas, pacientes electronicos, pacientes Google, patients of the future… health and design, Redes sociales medicos, salud 2.0, Salud on line, THEDOCTORFACTORY, turismo médico, World's Medical Tourism Congress
Del 27 al 29 d’abril, Barcelona acollirà la IV European Medical Travel Conference, la trobada mèdica de referència a Europa, i que preveu reunir prop de 400 assistents.
L’Agència Catalana de Turisme (ACT) i l’associació Barcelona Centre Mèdic (BCM) impulsen de manera conjunta aquesta trobada europea, que tindrà lloc a l’Hotel Hesperia Tower, i en la qual hi participaran prescriptors, proveïdors, associacions, institucions, i experts del turisme mèdic.
Eric Legras ... THEDOCTORFACTORY ... Health & Wellness Strategic Marketing 