Eric Legras … THEDOCTORFACTORY … Health & Wellness Strategic Marketing

Shandi Matambanadzo, Associate Editor

If someone sat down with a group of parents and asked them what they most desired in a pediatrician’s waiting area, the answers would vary, of course, and would probably leave the interviewer thinking, «Now wait a minute, that’s a bit of a tall order. This is just a waiting room, not a luxury destination.»

But is it just a waiting room? Especially for families who visit medical settings once or twice a week? Finding the right balance for families in the waiting area can be a difficult task to pull off, but it can be achieved.

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